Jennifer Baszile is an entrepreneur, writer and professional speaker who brings a wealth of knowledge and a proven track record of achievement to her marketing and coaching business.

She earned a BA from Columbia University and an MA and Ph.D. in American history from Princeton University where she received many major prizes for her research.

At 30, Jennifer became an award-winning assistant history professor at Yale University where she taught for eight years before she entered the world of free enterprise.

Jennifer is a nationally recognized author who scored a six-figure book deal with Simon & Schuster on her first project. Her book, The Black Girl Next Door: A Memoir, was released in 2009. It was favorably reviewed in The New York Times, The Los Angeles Times, USA Today and numerous other newspapers and magazines.

Jennifer is a dynamic professional speaker who has spoken at Google, Simon & Schuster, White & Case, LLP, exceptional schools and universities including UCLA and University of Connecticut.

Jennifer has been featured on television and has appeared on countless radio programs across America.

The Best Keyword Research: What Every Business Owner Must Know

August 3rd, 2010 jbaszile


Keywords analysis and research are the most critical and often overlooked kinds of business intelligence today. I’ve suspected it for a long time, but I decided to test my suspicions through a survey.

In the last two months, I’ve interviewed more than 20 successful business owners and high level decision makers about their online marketing.

After I explain how I develop strategic marketing plans for my clients, the first questions I pose are “Who performed our keyword research?” and “What keywords do you target and want to rank for?”

NOT ONE OF THEM HAS BEEN ABLE TO ANSWER THAT QUESTION.

It’s shocking because each of the businesses had invested thousands of dollars in their online presence, but no one advised them on the necessity of keyword research services or professional research.

I’m no longer surprised at how few decision makers know the answer to this vital question.

Now I’m the first to admit that there’s A LOT about an online presence that high level people can afford to ignore…BUT KEYWORDS ARE VITAL to any coherent online strategy and decision makers must pay attention.

So here’s my best suggestion: Before letting a fast-talking “guru” talk you into investing tens of thousands of dollars to improve your site, before calling a webmaster and discussing flashy graphics or appealing color schemes, do yourself a favor and focus all of your attention on keywords.

Why?

A clear and cohesive keyword strategy will have your ideal customers beating down your door.

Keywords are the single most valuable piece of business intelligence you can possess. With it, you can devise strategies to increase your online visibility and capture market share. Without it, you will labor in obscurity and squander your online marketing dollars.

Keywords are often associated most closely with pay-per-click advertising campaigns and many folks mistakenly think that if they avoid pay-per-click, they also can avoid keywords.

Wrong. Keywords matter to virtually every strategy.

Keywords are the key to traffic generation and the means by which most visitors will find their way to your website. Put another way, keywords are the fuel that drive search, and search is the engine that drives the Internet.

Whatever lead generation strategy you intend to use, whether you plan to attract visitors to your site using article marketing, bookmarking, videos, social networking, press releases or pay-per-click, keywords will determine your success to a great extent. In fact, I will go so far as to say that keywords will be the single most important determinant of your online success.

Stay tuned for part II of this article where I’ll explain how to learn more about keyword professional research…

Jennifer Baszile’s Thoughts on Online Marketing Make News!

June 1st, 2010 jbaszile

Exciting News! On May 12th, I was the focus of an article called, “Count to Five Then Kiss Your Business Goodbye” in the U.S. 1 Newspaper. Thanks to author John Saccenti for highlighting my thoughts online marketing for local business.
Jennifer

 
 
 
 
 
 
 
 
 
 
 

Solution Focused–The Millionaire’s Mindset

November 17th, 2009 jbaszile

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Today could have been a frustrating day.

I began my day intent on creating a new great new training module for my team and learning a new software application that would save me time and money in my business.

When I arrived in my office (across the hall from my bedroom LOL) my best laid plans seemed like they were endangered because I had all of these situations(notice I didn’t call them problems) to resolve. I realized that I had not been paid for some consulting work that I had done, and when I called their accounts payable department I got the run-around. I received cryptic and annoying letter from my bank and another form letter from another company claiming I had committed error. To cap it off, a huffy email from an hot-tempered lead was sitting in my email in-box.

I could feel my fists clench as I envisioned my once productive workday sacrificed to busywork.

After a momentary spiral, I remembered what my millionaire mentors have told and shown me–Always approach your business solution focused, rather than problem paralyzed.

Remaining solution focused maintains your power and clarifies what’s really important.

In business, profit and productivity are important because we, as entrepreneurs, no longer trade time for dollars. We only get paid for results.

So I completely set the challenges aside. First, I invested a few hours in creating that new training module and learning that new software just as I had originally intended. I wasn’t about to let those issues throw me off my game. Only after I had stayed true to my priorities did I turn to the challenges I faced.

I followed-up on the outstanding invoice for my consulting services first because I deserve to be compensated for my expertise. Then I placed two brief calls to resolve the other two matters. In a total of fewer than six minutes, both issues were resolved in my favor. I left the grumpy lead’s email completely alone because she had already shown me that she didn’t qualify for my time. It wasn’t personal.

All told, the challenges that seemed monumental, and could have wasted my entire day, took less than 30 minutes to resolve. I devoted the rest of the afternoon to the business I love.

The next time you face what seem like a laundry list of problems. Re-define them as challenges, and make the decision to stay solution focused. You will protect your time, and you will have mastered another dimension of the millionaire’s mindset.

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