Jennifer Baszile

Back in the 1980s, if you passed a newsstand, you had to have seen a picture of Kathy Ireland.  She was a Sports Illustrated model who graced the walls and dorm rooms of men around the world.

I remember seeing her face and likeness, but she never said anything particularly memorable that I recall.

Fast forward twenty-plus years, and the situation is completely different.

Since leaving the modeling industry, Ireland has transformed herself from a super-model into a super businesswoman.  She reigns over a multi-billion dollar empire.  Her business philosophy intrigues me, and every new entrepreneur or home-based business person owes I to themselves and their businesses to pay attention to what she says:

“And, my beliefs are that the business needs to serve the family rather than the family serve the business.”

That’s one compelling idea!

Too often entrepreneurs import bad habits of their employee mindset into their businesses and structure things in ways that exhaust rather than empower them.

As employees they accepted assignments that conflicted with their family obligations and felt diminished.  Or, they fumed as they operated on someone else’s schedule because they thought they had no choice.

New entrepreneurs have a chance to structure their business lives on terms that suit the rest of their lives, but sometimes forget that fact.  Home-based businesses offer even more flexibility, but the key is to build a business to suit your family.

Shift your mindset TODAY.  Stop running your business like you are an employee, rather than the owner and boss!

The creation of a business to suit your family is the ultimate in luxury lifestyle.  Better than fancy boats or swank vacations, lifestyle freedom is a priceless perk of home-based business.

Ireland’s business principles shed light on a key to her amazing career.  Take her advice, and mine, and create a business that serves your family.

Jennifer Baszile